Holiday Campaign Collaboration: "Habetzefer" x Just Spices

For this collaboration with Just Spices, we were tasked with creating a series of ads for their US market, specifically tailored for the festive holiday season. The goal was to capture the warmth and flavor of the holidays while showcasing Just Spices as the go-to ingredient for home-cooked meals and gatherings.
Conducted market research and created personas based on the results. 
Developed a concept that aligns with different personas, celebrating everyone's favorite holiday. These concepts were brought to life through targeted ads.
An example of the concept as an IG post, including a caption and CTA

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